Petra – Luxury Skincare Inspired by the Power of the Dead Sea
Petra is a luxury skincare brand rooted in the timeless benefits of Dead Sea minerals and the rich heritage of one of the world’s most mystical ancient cities. Established in Dubai in 2011 by Daniel Bader and Ben White, Petra was born from a shared passion for creating high-quality skincare solutions that harness the natural healing properties of the Dead Sea.
Daniel Bader’s journey in the beauty industry began with selling skincare and haircare products across Europe and the USA. His personal experience with sensitive skin led him to discover the transformative power of Dead Sea minerals, sparking his mission to share these benefits with others. Meanwhile, Ben White brought his expertise in developing beauty brands, starting from online platforms like eBay and Amazon before expanding into manufacturing.
Together, they launched Petra, opening the first store in Dubai Marina Mall in 2012. Over the years, the brand has grown exponentially, reaching multiple locations in 2023 and building a team of over 50 expert skincare specialists.
The Legacy of Petra and the Dead Sea
The name Petra is inspired by the ancient Jordanian city of Petra, founded in 312 BC and closely linked to the Dead Sea’s healing and wellness properties. For centuries, Dead Sea minerals have been sought after for their skin-rejuvenating effects, used to treat psoriasis, dermatitis, eczema, and acne. Even Cleopatra was known to use Dead Sea salt and mud to preserve her skin’s youthfulness and radiance.
At Petra, this legacy continues through innovative skincare solutions, combining science and nature to deliver exceptional results for all skin types.
Experience the power of the Dead Sea with Petra. Discover more at Petra Skincare.
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